International Fashion Trade Fairs are held as a means of exhibiting the latest in Fashion Collections from all over the world
by established designer, new designers and large multinational companies. International Trade fairs held in capital cities are essential to increase trade prospects, for world exposure , to achieve new markets for your label with international recognition and status.The exposure for designers exhibiting at International Fashion Trade Fairs is valuable: increases status and international recognition, great for marketing and networking as International
Trade Fairs provides exposure you may not receive in your own country. International trade fairs are often by invitation only by the organisers
but there are opportunities for upcoming designers if they are prepared to do the hard yards and budget accordingly.
Any designer contemplating showing must be prepared to submit photos of their collection and/send samples
or sketches, information about the label, the label history and relevant designer history and more. Much preparation is involved but as a designer
I have found it rewarding, exhilarating and fun! Last year I showed in Paris at Salon International de la Lingerie, a delight to see my designs on the awesome catwalk and later posted on YouTube with other international designers exhibiting. Invited to return again January 2018 but decided to establish my new boutique but hope to show again July, 2018 Paris, France